“Just like how we broke the industry when we was the first independent to be major… I want to be the first major in the metaverse so Death Row will be an NFT.” “We will be putting our artists through the metaverse and through a whole other chain of music,” he announced. The artist revealed he wants to take the imprint into the realms of non-fungible tokens, or NFTs. He shed light on his plans for the label during a discussion on social audio app Clubhouse on Monday (14 February). “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members… I’m looking forward to building the next chapter of Death Row Records.” “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” he said at the time. Last week, the US rapper announced that he had acquired the legendary label. Snoop Dogg is making revered hip-hop imprint Death Row Records “an NFT label”.
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